Great companies have great branding; that is what makes them come to mind first. It’s a fact that great branding is more than just a catchy slogan or pretty logo. Great branding entails developing an identity, refining your message, and presenting those points throughout your marketing materials in a way that speaks to your customers. The end result is all-encompassing representation of your business. Exceptional branding doesn’t just end there; it is constantly evolving and engaging the customer to preserve their connection to the company.